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What is it you do, anyway?

heather1124

I’m a creative producer, I’m also a line producer, and sometimes, I'm an executive producer. I can also be a show caller or a backstage manager.  It all depends on the project.  


Sometimes, I work alone, and I wear many hats, which could be confusing. 


Maybe it would be helpful to define these roles so you – yes YOU, the planners, marketers, communication professionals in the interwebs - understand what “we-who-wear-headsets” are actually doing. 



Executive Producer

  • Creates and manages budgets for all elements of the production

  • Audio Visual 

  • Scenic 

  • Content creation 

  • Production staff

  • Logistical elements (crew catering, stage furniture, miscellaneous things you don’t know you need, etc) 

  • Builds and manages the production team 

    • Line producer

    • Production Coordinator 

    • Technical Director

    • Show Caller

    • Backstage Manager 

    • Production Assistant 

  • Reconciles budgets, sends out invoices, and pays all the bills


Technical Director 

  • Helps design the technical solution 

  • Creates and manages technical drawings 

  • Develops technical spec’s

  • Manages Audio Visual team

  • Supervises load in and load out 

  • Generates onsite production schedule, 

    • Bearing in mind 

    • Local labor rules, 

    • Loading dock availability

    • Client rehearsal and show schedule


Line Producer 

  • Responsible for all the production in a specific room or rooms 

  • Creates and manages the budget for their assigned room, submits to EP

  • Manages show caller, production assistant, production coordinator, backstage manager 

  • Acts as liaison between the client and the crew, ensuring the client vision is met

  • Prepares crew for client rehearsal and show 

  • Writes Run of Show and hands off to show caller


Creative Producer

  • Defines and produces creative show elements (video, live performance, interactive experience etc)

  • Partners with Technical director and scenic designer to design the room set 

  • Manages creative director, writer, video editor, motion graphics artist, graphics artist 

  • Ensures all client changes are captured and input into the show computers 


Show Caller 

  • Takes Run of Show and adds in technical cues 

  • Rehearses crew before client rehearsals 

  • Calls all technical cues

  • Keeps the show on time and the crew relaxed


Back Stage Manager 

  • Create marks on the stage for talent 

  • Directs stagehands for live stage moves (when necessary) 

  • Keeps stage clean and clear

  • Manages onstage talent (pulling from green room, getting them mic’ed up, showing them their marks during rehearsals, makes them feel at ease) 




Event production is a niche industry that few people really understand. They think that since they ordered some AV from the in-house provider that they are now producers, but it’s more nuanced than that.  We grow into these roles over time, each project giving us experience that we use to help our clients avoid mistakes that we have already made.  We’re here to make the show look easy, and you look like a supah-star. 




 
 
 

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